News, insights and product updates from ShopGrok, the retail analytics platform for making better price, promotion and assortment decisions.
As Black Friday approaches this week, the retail landscape is experiencing a unique set of challenges. With consumer sentiment on the decline and retailers grappling with the aftermath of pandemic-induced online shopping booms, this yea...
Learn moreShopGrok is thrilled to announce that we have once again been named as one of Australia’s top 50 fastest growing SMEs, ranking #25 on the prestigious Smart50 List for 2023. Since 2007, Australia’s leading entrepreneurship publicat...
Learn moreIt’s a new world in retail, and there are new rules. Staying ahead in today’s increasingly competitive environment demands more than just stocking shelves and providing excellent customer service. Retailers must also be analytical ...
Learn moreABC Radio’s NSW Afternoons recently discussed ShopGrok’s new insights into the latest Australian retail snack market trends and its implications for Australian consumers. ShopGrok’s data indicates a pattern of substantial growt...
Learn moreIn today’s retail landscape, where consumers are becoming more discerning and price-conscious, the winning brands are those choosing to optimize their pricing strategy with most advanced tools available. Price optimization is a strateg...
Learn moreDuring the COVID lockdowns, millions of people found themselves shopping online for everything from daily groceries to electronics. Shoppers soon discovered the ease of scanning the web to locate the most attractive offering in a matter of min...
Learn morePersonalization is the practice of using data and customer insights to customize messages, product recommendations, and experiences for individual consumers. It goes beyond traditional one-size-fits-all marketing approaches, aiming to create m...
Learn moreAs of Tuesday, US-based food manufacturer Kellogg’s has re-branded itself as “Kellanova”. The news comes after the $31.3 billion giant was split into two separate NYSE-listed companies. Its North American cereal business was spun off int...
Learn moreThe rise of the global canned alcohol market is continuing to dominate headlines, with projections showing it could grow to over $76 billion by 2033. A report from Future Market Insights (FMI) estimates the current market to be worth US$17.35 ...
Learn moreIn his latest media appearance, ShopGrok’s founder and CEO Aaron Cowper spoke with the Sydney Morning Herald about Woolworths Group’s recent move to convert some of its full-sized supermarkets into Metro-branded convenience stores. The p...
Learn moreShopGrok is excited to announce that we will be releasing our 2023 Pricing Insights Guide for the Australian Baby Industry in the coming week. Focusing specifically on the baby wipe category, this article unveils some of the key findings fro...
Learn moreIn this comprehensive list, we cover ShopGroks’s most important definitions for helping you understand Retail & eCommerce in 2023. 1. MAP Pricing Minimum Advertised Price (MAP) is the lowest price at which a retailer can advertise a pr...
Learn moreShopGrok founder Aaron Cowper was recently featured in an article published in the Sydney Morning Herald and The Age. Speaking on the recent growth of the Ready-To-Drink (RTD) market in Australia, Aaron shared some key insights from ShopGrok...
Learn moreIn this article, Shopgrok founder Aaron Cowper provides his insight into the impact of Amazon Europe’s recent change to sourcing policy on retailers, marketplaces and brands. Amazon Europe have announced a major change to sourcing pol...
Learn moreTemple & Webster (ASX:TPW) reported its half year earnings on Tuesday and was punished by the market with a 27% drop in its share price. Was this share price tumble overblown? There certainly were some negative indicators: ❌ YoY revenue...
Learn moreShopGrok founder Aaron Cowper recently attended Seamless Asia 2023 – a two-day event in Singapore bringing together Asia’s leading innovators in e-commerce, payments and banking. After meeting with dozens of cutting edge e-commerce...
Learn moreReal-time pricing is an effective strategy that allows retailers to adjust their pricing in response to market changes and competitor behaviour. With real-time pricing, retailers can optimise their pricing strategy to attract customers, increase sale...
Learn moreWhat Are Price Monitoring Tools & What Can They Do? These tools help retailers monitor and track their competitors’ prices in real-time. These tools gather data on competitors’ prices and provide insights into market trends, allowin...
Learn moreIn today’s competitive retail market, pricing strategy is crucial for maximising profits and maintaining a competitive edge. Retailers have access to vast amounts of data that can be used to generate effective pricing recommendations. In this a...
Learn more5 Reasons To Use A Price Monitoring Tool In the highly competitive retail market, pricing strategy is crucial for staying ahead of the competition and maximising profits. One of the most effective ways to optimise pricing strategy is by using a price...
Learn more6 Reasons To Use Price Monitoring Tools For Your Retail Business Running a successful retail business is all about making smart decisions. One of the most important decisions you can make as a decision maker in retail is to use price monitorin...
Learn moreShopGrok is honoured to be recognised among so many other amazing Australian businesses on the Smart50 list. Since 2007, the Smart50 Awards have delivered national recognition to the fastest growing businesses across Australia. The Smart50 Lis...
Learn moreShopGrok founder Aaron Cowper recently sat down with the team at Snowflake to put together this case study about how Snowflake has helped ShopGrok scale.“Snowflake has been a game changer—it’s turned us into a worldclass data provider th...
Learn moreShopGrok founder Aaron Cowper recently sat down with Omri Orgad, Managing Director, North America at Bright Data to discuss current trends in retail. In a wide-ranging discussion, the pair covered topics such as: Key factors affecting retailer...
Learn moreShopGrok has edged out Finder and Showpo among other great businesses to win Best Bootstrapped Startup Australasia. The prestigious Australasian Startup Awards, held during Australasia’s largest startup and growth conference, StartCon,, show...
Learn moreAs Incubate coordinator and one of the core mentors throughout the Incubate startup accelerator program that ShopGrok recently completed, James Alexander has shared his final reflections on the latest Demo Day: ShopGrok What do they do: ShopGr...
Learn moreShopGrok has capped off its participation in Class 12 of Incubate, the award-winning startup program at the University of Sydney, with a pitch presentation to investors, mentors, startup ecosystem heavyweights and the public. ShopGrok has capp...
Learn moreShopGrok has been awarded a $25k Minimum Viable Product grant from Jobs For NSW, a NSW Department of Industry Initiative to help commercialise its innovative retail analytics product. An MVP grant is a matched funding grant up to 50% of approv...
Learn moreShopGrok has received the wonderful news that the company has been accepted into INCUBATE, the award-winning startup program at the University of Sydney. INCUBATE funds students, alumni and researchers to launch high-potential startups, and wi...
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