News, insights and product updates from ShopGrok, the retail analytics platform for making better price, promotion and assortment decisions.
Companies using dedicated pricing software are 2.5x more likely to make top-tier pricing decisions, according to a Bain & Company survey of 1700 companies. Yet despite its proven value, adoption of pricing software still remains sur...
Learn moreLike many in the retail intelligence industry, we were surprised to see Wiser Solutions file for Chapter 11 bankruptcy protection last month. Wiser has built one of the largest platforms in our category, serving hundreds of leading brands and ...
Learn moreDuring iMedia 2026, ShopGrok hosted a Retail Pressure Test roundtable session on the theme of Competing with Global Players: Price or Differentiation. The event brought together leaders from some of Australia’s largest retailers, manufacture...
Learn moreAs established Australian retailers and brands face growing pressure from global competitors, managing the trade-off between price leadership and differentiation (be it through brand, product range, service, loyalty, or other factors) h...
Learn moreMonday marked the start of a highly anticipated Federal Court case involving the Australian Competition and Consumer Commission (ACCC) and Coles. In September 2024, the ACCC commenced separate proceedings against Coles and Woolworths, accusing...
Learn moreDiscover the leading price intelligence tools of 2026 in this comprehensive guide. Designed for Australian retailers, this article includes a quick comparison table and detailed reviews of the top 10 platforms available locally and globally. I...
Learn moreThe QSR “Value vs. Margin” battle has intensified over the last few months in Australia. As we settle into 2026, the data shows that major QSR players made significant strategic moves late last year to capture margin—but they are...
Learn moreWhat is Price Establishment in Retail? While “price establishment” isn’t necessarily a formal retail term used in day-to-day merchandising, it is a critical concept in the context of consumer law and regulatory guidance. It serves a...
Learn moreThroughout 2025, ShopGrok has continued to provide customers with the accurate and timely data they need to make fact-based decisions. From launching new markets and features, to expanding our existing coverage across Australia and New Zealand, here ...
Learn moreIn this Black Friday 2025 update, ShopGrok unpacks the ACCC’s latest regulatory guidelines and explores how data-driven Australian retailers can stay compliant, protect their brand identity, and run promotions with confidence. Early deals ar...
Learn moreThe Australian Quick Service Restaurant market is heating up in 2025 with restaurant expansions and tech innovation. In this market update, ShopGrok examines key developments shaping the Australian Quick Service Restaurant (QSR) market in 2025. Read ...
Learn moreAs e-commerce continues to grow, retailers are facing new pricing pressures that demand a smarter, more data-driven approach to retail price management. Whether in-store or online, customers are only a few clicks away from a wide range of substitutes...
Learn morePrice tracking software helps retailers monitor competitors’ pricing in real time, allowing them to make smart pricing decisions that enhance price perception and margin expansion. Advanced tools such as ShopGrok can capture millions of ...
Learn morePricing is one of the most effective levers retailers can pull to enhance profitability, build loyalty and strengthen competitiveness. A well-executed pricing strategy can go a long way in helping to capture value, drive customer loyalty, and ...
Learn moreWhat is MAP Pricing? MAP Pricing, or Minimum Advertised Price (MAP), is the lowest price at which a brand or manufacturer allows its product to be advertised by retailers. While retailers can still sell the product below this price, MAP polici...
Learn morePrice elasticity is a fundamental concept in retail pricing strategy. It explains the relationship between the demand for a product and its price. Understanding price elasticity—and having the ability to strategically respond to it —can he...
Learn more“Value for customers is the difference between their appreciation of a product or a service and what they have to pay for it.” – Professor Felix Oberholzer-Gee, Harvard Business School. The unit cost of a product has little b...
Learn moreWhat is cannibalisation? Cannibalisation occurs when a company launches a new product, sales channel or promotion that leads to a decline in sales and demand for its existing offering. Even though the new offering may generate additional sales growth...
Learn moreOne of the key strategies brands use to safeguard their pricing structure and protect their value is the implementation of a MAP policy. MAP policies set clear guidelines on the minimum price at which a product can be advertised, helping to pr...
Learn moreAs Black Friday approaches, a new trend is emerging: exclusive member early access deals. Retailers are increasingly tapping into their loyalty programs to offer members exclusive deals and early access to sales in the leadup to Black Friday. ...
Learn moreThe Australian Competition and Consumer Commission (ACCC) has commenced separate proceedings against Woolworths and Coles, alleging both supermarket chains have misled consumers and therefore breached Australian Consumer Law in their ‘Prices...
Learn moreFrom checkout systems to inventory management, the scope for digital transformation in retail can at times feel limitless and overwhelming. In this article, we will explore why pricing might be the perfect starting point for your digital trans...
Learn moreB2C marketplaces are inherently challenging to manage, with thousands of SKUs requiring constant monitoring and updates. Keeping such a vast and diverse product range competitive is an ongoing task. Marketplace managers must also oversee multi...
Learn moreRetail buyers and category managers are becoming increasingly reliant on price monitoring tools like ShopGrok to stay competitive. Price competitiveness is an important predictor of success in modern retail. Both online and in-store shoppers a...
Learn moreIt critical that brands stay on top of their price perception and ensure all channel partners are meeting pricing expectations. Price competitiveness is an important predictor of success in modern retail. Both online and in-store shoppers are ...
Learn morePrice competitiveness is an important predictor of success in modern retail. Both online and in-store shoppers are becoming increasingly accustomed to shopping around with multiple tabs open, only settling for the store with the best price. Pr...
Learn moreShopGrok’s 2024 Baby Insights Guide uncovered a variety of pricing strategies and products on offer at Australia’s largest baby specialty retailers. Focusing on Australia’s largest retailers and brands in the car seat and pram categories,...
Learn moreHow could a brick-and-mortar retailer implement dynamic pricing using digital shelf labelling? In this article, ShopGrok explores this emerging technology and its implications for the future of retail pricing. Digital shelf label technology ...
Learn moreIntroduction On Amazon.com, there are primarily two types of sellers. The first is Amazon itself, which has a vast inventory of about 12 million items acquired through its first-party (1P) relationships with wholesalers. Secondly, there is Amazon M...
Learn moreRevenue management is a strategic approach that leading global retailers use to maximise their sales and profitability by optimising various aspects of their operations. It encompasses a range of techniques, such as dynamic pricing, inventory ...
Learn moreRetailers in today’s inflationary environment must grapple with trying to stay price-competitive without compromising on sales growth and margin expansion. One way they manage this difficult balancing act is by implementing competitive prici...
Learn moreMaths nerds love talking markdown pricing strategy because it’s one big mathematical optimisation problem! As the former Head of Pricing at Australia’s largest supermarket, ShopGrok’s CEO Aaron Cowper also understands first-hand how chal...
Learn moreShopGrok founder and CEO Aaron Cowper sat down with Nathan Bush on the Add to Cart podcast to discuss ShopGrok’s origin story and share how retailers can use data to make more profitable pricing decisions. Here are some key points from their...
Learn moreThis week, ShopGrok catches up with its founder & CEO Aaron Cowper to learn about what he believes should be top of mind for any retailer looking to build a winning pricing strategy in 2023. Here are Aaron’s 5 steps for success: Benc...
Learn moreAs Black Friday approaches this week, the retail landscape is experiencing a unique set of challenges. With consumer sentiment on the decline and retailers grappling with the aftermath of pandemic-induced online shopping booms, this yea...
Learn moreShopGrok is thrilled to announce that we have once again been named as one of Australia’s top 50 fastest growing SMEs, ranking #25 on the prestigious Smart50 List for 2023. Since 2007, Australia’s leading entrepreneurship publicat...
Learn moreIt’s a new world in retail, and there are new rules. Staying ahead in today’s increasingly competitive environment demands more than just stocking shelves and providing excellent customer service. Retailers must also be analytical ...
Learn moreABC Radio’s NSW Afternoons recently discussed ShopGrok’s new insights into the latest Australian retail snack market trends and its implications for Australian consumers. ShopGrok’s data indicates a pattern of substantial growt...
Learn moreIn today’s retail landscape, where consumers are becoming more discerning and price-conscious, the winning brands are those choosing to optimise their pricing strategy with most advanced tools available. Price optimisation is a strateg...
Learn moreDuring the COVID lockdowns, millions of people found themselves shopping online for everything from daily groceries to electronics. Shoppers soon discovered the ease of scanning the web to locate the most attractive offering in a matter of min...
Learn morePersonalisation is the practice of using data and customer insights to customize messages, product recommendations, and experiences for individual consumers. It goes beyond traditional one-size-fits-all marketing approaches, aiming to create m...
Learn moreAs of Tuesday, US-based food manufacturer Kellogg’s has re-branded itself as “Kellanova”. The news comes after the $31.3 billion giant was split into two separate NYSE-listed companies. Its North American cereal business was spun off int...
Learn moreThe rise of the global canned alcohol market is continuing to dominate headlines, with projections showing it could grow to over $76 billion by 2033. A report from Future Market Insights (FMI) estimates the current market to be worth US$17.35 ...
Learn moreIn his latest media appearance, ShopGrok’s founder and CEO Aaron Cowper spoke with the Sydney Morning Herald about Woolworths Group’s recent move to convert some of its full-sized supermarkets into Metro-branded convenience stores. The p...
Learn moreShopGrok is excited to announce that we will be releasing our 2023 Pricing Insights Guide for the Australian Baby Industry in the coming week. Focusing specifically on the baby wipe category, this article unveils some of the key findings fro...
Learn moreIn this comprehensive list, we cover ShopGroks’s most important definitions for helping you understand Retail & eCommerce in 2023. 1. MAP Pricing Minimum Advertised Price (MAP) is the lowest price at which a retailer can advertise a pr...
Learn moreShopGrok founder Aaron Cowper was recently featured in an article published in the Sydney Morning Herald and The Age. Speaking on the recent growth of the Ready-To-Drink (RTD) market in Australia, Aaron shared some key insights from ShopGrok...
Learn moreIn this article, Shopgrok founder Aaron Cowper provides his insight into the impact of Amazon Europe’s recent change to sourcing policy on retailers, marketplaces and brands. Amazon Europe have announced a major change to sourcing pol...
Learn moreTemple & Webster (ASX:TPW) reported its half year earnings on Tuesday and was punished by the market with a 27% drop in its share price. Was this share price tumble overblown? There certainly were some negative indicators: ❌ YoY revenue...
Learn moreShopGrok founder Aaron Cowper recently attended Seamless Asia 2023 – a two-day event in Singapore bringing together Asia’s leading innovators in e-commerce, payments and banking. After meeting with dozens of cutting edge e-commerce...
Learn moreReal-time pricing is an effective strategy that allows retailers to adjust their pricing in response to market changes and competitor behaviour. With real-time pricing, retailers can optimise their pricing strategy to attract customers, increase sale...
Learn moreWhat Are Price Monitoring Tools & What Can They Do? These tools help retailers monitor and track their competitors’ prices in real-time. These tools gather data on competitors’ prices and provide insights into market trends, allowin...
Learn moreIn today’s competitive retail market, pricing strategy is crucial for maximising profits and maintaining a competitive edge. Retailers have access to vast amounts of data that can be used to generate effective pricing recommendations. In this a...
Learn more5 Reasons To Use A Price Monitoring Tool In the highly competitive retail market, pricing strategy is crucial for staying ahead of the competition and maximising profits. One of the most effective ways to optimise pricing strategy is by using a price...
Learn more6 Reasons To Use Price Monitoring Tools For Your Retail Business Running a successful retail business is all about making smart decisions. One of the most important decisions you can make as a decision maker in retail is to use price monitorin...
Learn moreShopGrok is honoured to be recognised among so many other amazing Australian businesses on the Smart50 list. Since 2007, the Smart50 Awards have delivered national recognition to the fastest growing businesses across Australia. The Smart50 Lis...
Learn moreShopGrok founder Aaron Cowper recently sat down with the team at Snowflake to put together this case study about how Snowflake has helped ShopGrok scale.“Snowflake has been a game changer—it’s turned us into a worldclass data provider th...
Learn moreShopGrok founder Aaron Cowper recently sat down with Omri Orgad, Managing Director, North America at Bright Data to discuss current trends in retail. In a wide-ranging discussion, the pair covered topics such as: Key factors affecting retailer...
Learn moreShopGrok has edged out Finder and Showpo among other great businesses to win Best Bootstrapped Startup Australasia. The prestigious Australasian Startup Awards, held during Australasia’s largest startup and growth conference, StartCon,, show...
Learn moreAs Incubate coordinator and one of the core mentors throughout the Incubate startup accelerator program that ShopGrok recently completed, James Alexander has shared his final reflections on the latest Demo Day: ShopGrok What do they do: ShopGr...
Learn moreShopGrok has capped off its participation in Class 12 of Incubate, the award-winning startup program at the University of Sydney, with a pitch presentation to investors, mentors, startup ecosystem heavyweights and the public. ShopGrok has capp...
Learn moreShopGrok has been awarded a $25k Minimum Viable Product grant from Jobs For NSW, a NSW Department of Industry Initiative to help commercialise its innovative retail analytics product. An MVP grant is a matched funding grant up to 50% of approv...
Learn moreShopGrok has received the wonderful news that the company has been accepted into INCUBATE, the award-winning startup program at the University of Sydney. INCUBATE funds students, alumni and researchers to launch high-potential startups, and wi...
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