From the millions of price points across your product range, identify those that drive customer price perception and ensure you remain competitive on them.
Get alerts to your inbox at your chosen frequency based on custom triggers such as shelf and effective price movements.
Analyse historical aggregate trends across millions of products, or drill down to real time price movements for a single SKU.
Row level underlying data is fully downloadable or available to pipe into your own data warehouse via API interface.
Tailor reports to suit your role and objectives, so that you get relevant insights as soon as you login.
Real time comparison of pricing for all retailers in your categories. We capture and sort out the complexities of standard, promotional and subscription prices, freight cost and promotional flags. Easy drill down and alerting to focus your attention where it is needed most.
Identify the products that really matter to customer price perception, and the price points that drive purchase consideration, so that your price investment is well spent.
We help you identify bestselling and highly elastic SKUs using a combination of market and internal data, so that you can maximise the return on your price and promotional investment.
Identify the right mix of every day and promotional pricing based on category characteristics and select promotional price points to maximise the volume vs margin tradeoff.
Observe your competitors’ promotional strategies at a glance to better inform your own promo plan, or hone in on the promotional cycle of specific brands, categories and retailers.
Our standard suite of dashboards can be run using product and price data crawled from your own website directly, which reduces setup time and internal dependency dramatically. Over time, certain internal data dimensions may be useful to enrich the insights, including sales weightings and internal product attributes or groupings.
We are not simply a web crawling or data automation product. Our team comprises world class experts in retail pricing strategy, data extraction and data science. We have spent thousands of hours between us working within and for retail buying teams to help them make better decisions through data analytics.
Yes, while matches can always be added by users on a self-serve basis within our solution, our subscription model includes proactive matching of your branded and private label range to your competitor or retailer set.
We can typically have you up and running with our standard solution and high-confidence product matching within days. Customisations and more complex matching (e.g private label) can range from 2-6 weeks depending on the size of your product range and the number of retailers to match with.
A price index is simply a way of measuring the price competitiveness of a basket of products among different retailers over time. We use price indices to track your price competitiveness over time in a simple metric, with the ability to drill down to the individual product and prices within the index at any time.
Given the huge dataset we have amassed covering premoninent retailers in most markets around the world, it is highly likely we will have existing historical data for retailers of interest to you. If so, this data is accessible as part of an ongoing subscription. Our solution also captures the complete range at each target retailer, not just a fixed list of URLs – which gives you visibility of total range and pricing history as matches are added over time.
"ShopGrok has given us a deeper insight into subtle differences in every day sell price, promotions and subscription pricing in the petcare market, which other solutions are unable to achieve."
Head of Buying
"It is extremely valuable having the most up to date live data displayed in a manner that is usable and easy to interact with. We have used other service providers and ShopGrok’s is by far the best interface we’ve used."
Senior Commercial Analyst
Leading Outdoor Retailer
"ShopGrok has been the most flexible and easy to work with trade partner that I have had the pleasure to work with in this type of space which has led to significant increase in the utility of market data."
Senior Project Manager - Merchandising
Listed Australian Retail Group
"The ShopGrok interface provides everything we need to make commercial pricing decisions at the click of a button. "
Competitive Pricing Analyst
Listed Australian Retail Group
Pricing is the #1 driver of profitability in any retail business, but most retailers leave it to gut feel and a remarkably incomplete picture of current market prices. Talk to us about how we can help you devise defensible long term pricing strategies.Request demo