ShopGrok founder Aaron Cowper recently attended Seamless Asia 2023 – a two-day event in Singapore bringing together Asia’s leading innovators in e-commerce, payments and banking. After meeting with dozens of cutting edge e-commerce retailers, marketplaces, brands and vendors, these were some of his key highlights for this year’s conference:
Highlights – Day 1
- Chandana Sunder (Lazada) insights on the growth of marketplaces, especially as the primary discovery platform for a growing majority of APAC consumers.
- May Chin (Zalora) maximising ROI on e-commerce personalisation through UI/UX experimentation and A/B testing.
- Aik-Phong Ng (ShopBack) & Sonal Kapoor (Flipkart) insights on customer acquisition and retention strategies.
- Insightful thoughts on using intelligent e-commerce to win customers from Alin Dobrea (Zalora), Hung Nguyen (TikTok) & Pulkit Manchanda (Reckitt Benckiser).
Highlights – Day 2
- Dipashree Das, Bhavin Patel (CT Corp) and Will V. (Love, Bonito) keynote panel on adapting omnichannel marketing to shifts in customer behaviours, notably the shift back to offline shopping post COVID.
- Dipashree Das “5 C’s” of social commerce:
Content – Using engaging creative content
Construct – Ensuring a seamless acquisition and purchase process
Creators – Credibility through Social proof
Community – Creating viral loops through recommendation incentives
Culture – keeping up! #tiktokmademebuyit - Andy Mckimmie (Blackmores Group), Zarina Yamaguchi Roberson (Doctor Anywhere), Pawoot (Pom) Pongvitayapanu (TARAD.com ) – maximising the advantages of marketplaces (discovery, speed to market) while managing potential challenges and pitfalls (profitability, customer service, channel conflict)
Shopgrok would like to congratulate Seamless for this year’s success, and to thank our partners and the many great retailers, brands and marketplaces who helped make it so engaging. See you next year Seamless!
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