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Group 5
Assortment Optimisation

Simplifying the range review process through visual comparisons

Compare your range to your competitors, identify range gaps, and optimise your pricing architecture

  • Visual range comparison

    Visual range comparison

    Side-by-side visual representation of own and competitor product range for direct comparison and gap identification.

  • Fully configurable insights

    Fully configurable insights

    Slice and dice by any product attribute to hone in on similarities and differences among retailers, brands and SKUs

  • New / Delisted product alerts

    New / Delisted product alerts

    Get alerts to your inbox whenever new products appear or are removed from retailer websites, including your own.

  • Compare apple to apples

    Compare apple to apples

    Unit pricing ($/L, $/g, etc) to allow price architecture analysis that incentivises high volume purchases.

Identify range gaps through visual comparison and alerts

Compare your product range to the market visually to identify gaps in range, and be the first to know when new products or brands are available in the market.

Our cloud-native web crawlers politely scan the entire range of each retailer at least once per day to ensure you are the first to know about new product launches, delistings or out of stocks.

Optimise your pricing architecture

Ensure you have options available for customers at all key price points, and that pack breakdown pricing is optimised for margin expansion and volume growth.

Our smart data parsing algorithms extract product packsizes effortlessly and calculate per-unit pricing so that you can compare different pack breakdowns among your own range or alongside competitors.

Bring data driven insights to retailer - supplier negotiations

Build a single source of truth for discussions with external stakeholders, and strengthen your negotiating position through fact-based evidence.

A shared independent data source sets the foundation for productive discussions and allows you to get to the important commercial topics faster.

Frequently asked

Do I need technical knowledge to best utilise the ShopGrok solutions?

Thankfully not! Our dashboards are designed to be easy to use and get you to insights within seconds. However, they also cater to retail practitioners and data analysts who would like more depth and granularity than the average user.

Who are the typical users of your solutions?

Our solutions are designed to be versatile and suit the needs of category and pricing teams right through to senior management.

For a retailer, day-to-day tactical users tend to be buyers, category managers, pricing teams and data analysts, with senior management receiving strategic insights via reports and email alerts.

For a consumer brand, users tend to be sales teams, e-commerce managers or new product developers.

Do you offer a demo?

Absolutely! Please click here and fill out the form to set one up.

Can I export my data into excel?

Yes! All data is easily exported from our web dashboards into Excel. We also offer automated data transfers via SFTP, Snowflake share, email or any other method where needed.

Loved by retail buyers & category managers, trusted by data analysts

"ShopGrok has given us a deeper insight into subtle differences in every day sell price, promotions and subscription pricing in the petcare market, which other solutions are unable to achieve."

Luke Fassbender Head of Buying
Pet Culture

"It is extremely valuable having the most up to date live data displayed in a manner that is usable and easy to interact with. We have used other service providers and ShopGrok’s is by far the best interface we’ve used."

Michael Moss BCF - Senior Commercial Analyst

"The ShopGrok interface provides everything we need to make commercial pricing decisions at the click of a button. "

Harrison Deasy Supercheap Auto – Merchandise Performance & Analytics Manager
Listed Australian Retail Group

"ShopGrok has been the most flexible and easy to work with trade partner that I have had the pleasure to work with in this type of space which has led to significant increase in the utility of market data."

Kim Hughes Supercheap Auto - Business Manager Merchandise Development

Simplify your range reviews

Optimise your range with full visibility of the market, and develop a common factbase among your retailer or manufacturer stakeholders to promote more constructive negotiation.

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