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Group 5
Pricing Automation

Ensuring your pricing is always on point

Automate your pricing strategy using predefined pricing rules, to ensure your pricing is always competitive and maximising profit margin.

Current Price $126.95
Suggested Price
$126.95 $126.95 $90.25 $92.66 $90.25
Step 1

Existing pricing

ShopGrok pulls your latest pricing either from your website, e-commerce platform or a data feed that you provide.

Current Price = $126.95
Step 2

Product Filter

Focus the pricing rule to a specific set of products.

Filter on all Flea, Tick & Worm Treatments

Suggested Price = $126.95
Step 3

Competitor Benchmark

Choose which competitors to benchmark against for the purposes of this pricing rule, and the relative price differential.

Match to the Cheapest of the PetStop and PetLand, plus 5%

Suggested Price = $90.25
Step 4

Floor price

Set a floor price to guard against selling below cost price or a specified minimum gross margin.

Minimum Floor Price = Cost + 5% margin

Suggested Price = $92.66
Step 5

Smoothing and Rounding

Benchmark to real-time market prices for timeliness or to a smoothed average for reduced volatility.
Apply rounding rules to ensure pricing meets psychological just-below price endings, or ‘clean’ round-dollar values.

Benchmark to minimum price of last 3 days, round up to nearest 99c

Suggested Price = $90.25

Effortless integration with your chosen e-commerce platform

We sync with all major e-commerce platforms, or to your own custom API, to make real-time pricing a breeze.
Choose complete automation or add an approval step for prices recommended by the ShopGrok Pricing Automation Engine before activating price changes.

We can also help you optimise your Google Merchant Feed spend by increasing the spend on your most price-competitive products each day.

Execute your pricing strategy flawlessly in real time

Your pricing strategy will not be ‘one-size-fits-all’:

  • Key value items (KVIs) drive price/value perception for customers and should always be within a competitive tolerance
  • Exclusive or less elastic products may be priced higher to drive margin.
  • Growth categories where increased market share is the objective may require you to beat the market on price.

Whatever your strategy, we ensure flawless execution. Predefine different pricing rules for different product groups within your range. 

Tailor your pricing rules with ease

  • Define rules on entire categories, product groups or even single SKUs.
  • Benchmark to a specific % tolerance above or below a particular competitor
  • Set floor prices to ensure you never sell below an acceptable margin
  • Apply smoothing to remove erratic price movements
  • Apply clean rounding or psychological “just-below” price endings

Frequently asked

Does pricing automation required support from our internal IT department?

Depending on the e-commerce or ERP platform you use, we will usually need a little involvement at the beginning to get us setup with API access so that we can push pricing updates to your systems, but generally there is no need for ongoing support from your internal IT department once setup.

Is my data safe with ShopGrok?

We take data privacy very seriously and have ISO27001 conformant controls in place to safeguard data including encryption in transit, encryption at rest, and segmented customer environments.

What kind of ongoing support does ShopGrok offer?

We pride ourselves on having experienced, knowledgeable support available during business hours, and our subscription options include rolling support hours that can be used at your discretion to ask questions, get assistance or have us tailor reports to your needs.

Loved by buying & salespeople, trusted by data analysts

"ShopGrok has given us a deeper insight into subtle differences in every day sell price, promotions and subscription pricing in the petcare market, which other solutions are unable to achieve."

Luke Fassbender Head of Buying
Pet Culture

"It is extremely valuable having the most up to date live data displayed in a manner that is usable and easy to interact with. We have used other service providers and ShopGrok’s is by far the best interface we’ve used."

Senior Commercial Analyst
Leading Outdoor Retailer

"ShopGrok has been the most flexible and easy to work with trade partner that I have had the pleasure to work with in this type of space which has led to significant increase in the utility of market data."

Senior Project Manager - Merchandising
Listed Australian Retail Group

"The ShopGrok interface provides everything we need to make commercial pricing decisions at the click of a button. "

Competitive Pricing Analyst
Listed Australian Retail Group

Automate price hygiene while you focus on what matters

Our flexible rulesets ensure that your pricing meets your strategic objectives, from your core KVIs to your long tail of less frequently purchased SKUs.

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