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Make better pricing decisions

Smarter price and range analytics for retail and consumer brand decision makers. 

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We help retail decision makers analyse their markets, choose range, set prices and plan promotions to drive profitable sales growth

Some of the companies that trust ShopGrok

Our solutions take the guesswork out of pricing and assortment decisions

1.0 Group 7

Price Optimisation

From the millions of price points across your product range, identify those that drive customer price perception and ensure you remain competitive on them. 

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2.0 Group 5

Assortment Optimisation

Compare your range to your competitors, identify range gaps, and optimise your pricing architecture

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3.0 Group 5

Pricing Automation

Automate your pricing strategy using predefined pricing rules, to ensure your pricing is always competitive and maximising profit margin.

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4.0 Group 2

Marketplace Management

Ensure your marketplace inventory contains the full product range for each of your sellers at price parity to their other sales channels, such as their own e-commerce site.

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Why We Exist

Working in retail buying teams and experiencing first hand the inadequacy and cost of existing data sources and insights tools, we saw a need for better solutions for decision makers in retail. Competition is fierce in today’s retail market and data-driven decision making is the only way to ensure sustainable, profitable revenue growth. 

Helping retail decision makers make faster, fact-based decisions.

About us

Loved by buying & salespeople, trusted by data analysts

"ShopGrok has given us a deeper insight into subtle differences in every day sell price, promotions and subscription pricing in the petcare market, which other solutions are unable to achieve."

Luke Fassbender Head of Buying
Pet Culture

"It is extremely valuable having the most up to date live data displayed in a manner that is usable and easy to interact with. We have used other service providers and ShopGrok’s is by far the best interface we’ve used."

Senior Commercial Analyst
Leading Outdoor Retailer

"ShopGrok has been the most flexible and easy to work with trade partner that I have had the pleasure to work with in this type of space which has led to significant increase in the utility of market data."

Senior Project Manager - Merchandising
Listed Australian Retail Group

"The ShopGrok interface provides everything we need to make commercial pricing decisions at the click of a button. "

Competitive Pricing Analyst
Listed Australian Retail Group

Get serious about pricing

Pricing is the #1 driver of profitability in any retail business, but most retailers leave it to gut feel and a remarkably incomplete picture of current market prices. Talk to us about how we can help you devise defensible long term pricing strategies

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