About ShopGrok

We are a high performing team based in Sydney, Australia with two areas of expertise at our core: retail pricing and data analytics. We have built a team of experts in both these fields in order to deliver a suite of powerful but easy-to-use practitioners tools used by category management, brand management and pricing teams. Our founder Aaron Cowper was at one time the Head of Price Strategy and Analytics at Australia’s biggest supermarket, and previously as a McKinsey & Company strategy consultant serving retailers and consumer brands around the globe.

We strive to help our customers maintain competitive pricing and effective promotions across a compelling product range while maintaining healthy sales margins and revenue growth. It’s a very fine balance which requires deep insights in real-time about what’s happening in a particular market.

A typical retailer might have 20,000 to 100,000 products in their product range, but there may be only 100 products in that range that truly matter to customer price perception on any particular day. We help retail teams identify these products and optimise pricing accordingly.