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About ShopGrok

Founder Aaron Cowper introducing ShopGrok and it’s benefits.

Modern retail moves at an extremely fast pace and decision making has to follow suit. Faced with a number of challenges, retailers must embrace advanced retail analytics in order to outperform the competition. Competition in modern retail is fierce and data-driven decision making is the only way to ensure sustainable, profitable growth. 

However, market data is difficult to capture in an accurate, complete and timely way, and even if it is captured the volume is so huge that it is increasingly challenging to distil insights from it and determine the right actions across a typical retailer’s range of tens and thousands of products.

First hand experience and identification of this gap in the market led to the birth of ShopGrok in 2018. Since then, we have focussed specifically on these painpoints to build a powerful suite of tools for practitioners that take the pain out of data capture and mapping, and get you to actionable insights within seconds. Today, we work with leading retailers and brands all over the world to help them achieve this vision.

Who we are

We are a high performing team based in Sydney, Australia with two areas of expertise at our core: retail pricing and data analytics. We have built a team of experts in both these fields in order to deliver a suite of powerful but easy-to-use practitioners tools used by category management, brand management and pricing teams. Our founder Aaron Cowper was at one time the Head of Price Strategy and Analytics at Australia’s biggest supermarket, and previously as a McKinsey & Company strategy consultant serving retailers and consumer brands around the globe.

What we do

We strive to help our customers maintain competitive pricing and effective promotions across a compelling product range while maintaining healthy sales margins and revenue growth. It’s a very fine balance which requires deep insights in real-time about what’s happening in a particular market.

A typical retailer might have 20,000 to 100,000 products in their product range, but there may be only 100 products in that range that truly matter to customer price perception on any particular day. We help retail teams identify these products and optimise pricing accordingly.

A unique mix of deep retail expertise and world class data analytics

Aaron Cowper

Founder and CEO

Before founding ShopGrok, Aaron was Head of Price Strategy & Analytics at Australia’s largest supermarket retailer, and was previously a consultant at McKinsey & Company. He resides in his hometown of Sydney with his wife and 3 young kids.

Priyanshi Agarwal

Head of Analytics

Priyanshi has more than 10 years of experience in data analytics. Before joining ShopGrok, she was the Pricing Analytics manager at Australia’s largest supermarket. Priyanshi loves spending her time hiking, snorkelling, playing tennis or cuddling her two cats.

Finley Carter

Software Engineer

Finley is a UNSW engineering student with a passion for designing software solutions to real-world problems. In his spare time, he loves using the Python programming language, and all things sport.

Holly

Software Engineer

Graduating from an Engineering and Computer Science degree (Swinburne University), Holly joined ShopGrok as a Software Engineer and currently resides in Tasmania. She loves to swim and is an electronics hobbyist. 

Anshul Grover

Data Engineer

Anshul holds a Master’s of Data Science (Swinburne University) and has two years of experience in Analytics and Data Engineering. He loves to play Cricket and watch movies in his free time.

Paranjay Bamjan

Support Engineer

Starting with ShopGrok as a Junior Support Engineer, Paranjay is an active and adventurous guy studying IT at King’s Own Institute, Sydney. In his spare time, he enjoys taking photos and videos of the many places he visits.

Kaushik Nagwekar

Data Engineer

Kaushik has three years of experience in technical consulting and Data Engineering. He holds a Master’s of Data Science (La Trobe University) and Bachelor’s of Engineering (University of Mumbai). He currently resides in Melbourne.

Namit Khurana

Junior Software Engineer

Currently enrolled at UNSW Engineering, Namit is a Future of Change Scholar who is enthusiastic about applying software to real-world problems. In his free time, he enjoys driving and listening to music.

Michelle Flood

Data Engineer

Michelle holds a Bachelor of Electrical Engineering from Chulalongkorn University and a Master of Business Analytics from Macquarie University. She enjoys spending her time in Sydney’s national parks and keeping a close eye on emerging technology.

Leo Shi

Data Engineer

Leo holds a Bachelor of Data Science from the University of Melbourne and is currently pursuing an Honours degree in Data Science at the University of Sydney. In his free time, he enjoys playing basketball and exploring various data-related projects and challenges.

Rafi Joss

Marketing Coordinator

Rafi is currently completing a Dual Bachelor of Arts with Sciences Po Paris & The University of Sydney. He resides in Sydney, having grown up as an expat in Hong Kong and Thailand. In his spare time he enjoys traveling, surfing and practicing martial arts.

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Get serious about pricing

Pricing is the #1 driver of profitability in any retail business, but most retailers leave it to gut feel and a remarkably incomplete picture of current market prices. Talk to us about how we can help you devise defensible long term pricing strategies.

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