Supercheap Auto uses ShopGrok to inform their pricing strategy and differentiate in highly competitive market
Supercheap Auto, a prominent player in the Australian automotive aftermarket retail sector, relies on ShopGrok to drive its pricing strategy and establish a distinct presence in an intensely competitive market. This landscape is characterised by the presence of numerous brick-and-mortar rivals alongside a burgeoning influx of online-only market entrants. To thrive in this cutthroat environment, Supercheap Auto recognises the imperative need to uphold competitive pricing, making ShopGrok an essential tool for staying ahead in the game.
ShopGrok’s comprehensive dataset of 30+ retailers in the automotive market and highly accurate identical product matching and assisted private label matching provided transparency over market dynamics, allowing Supercheap Auto to maintain visibility of relevant competitors for the markets they operate in
On key items ShopGrok helped Supercheap Auto to stay close to market movements and react quickly
Visibility of each competitor’s complete product range including new and delisted product alerts helped support fact-based ranging decisions
Easy-to-use front end of ShopGrok’s platform made data accessible and functional for the team
Continued strong business performance in a highly competitive market
Improved ability to make informed pricing and product range decisions in a highly competitive market with varied subcategories
Enhanced efficiency and effectiveness in data utilisation through visibility of full competitor product range
Utilised ShopGrok's comprehensive data and analysis tools to track competitor pricing and promotional activity
Pricing is the #1 driver of profitability in any retail business, but most retailers leave it to gut feel and a remarkably incomplete picture of current market prices. Talk to us about how we can help you devise defensible long term pricing strategies.
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