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Success Story:
Super Retail Group

Super Retail Group is one of Australasia’s Top 10 retailers and is listed on the Australian Stock Exchange. It comprises four well known Australian retail brands: Supercheap Auto, BCF, Rebel Sport and Macpac

The challenge

In 2019, there was growing concern around increased price and promotional intensity in the market, and Super Retail Group needed to better align their pricing strategy to their customer base. Their existing analytics tools did not provide accurate and complete information about their current price competitiveness to allow them to benchmark themselves and measure success against their pricing strategy.

Our solution

Price Optimisation and Assortment Optimisation

Super Retail Group has over 100 users across their four business units using the ShopGrok Insights Price Optimisation and Assortment Optimisation solutions.

Tracking over 50 retailers against own range

We track over 50 retailers against the Super Retail product range to provide the team with a comprehensive price index on a daily basis

Customised price index to rank products

The price index uses super retails internal sales volume data to weight the index according to the importance of each product.

Real time drivers of competitivness

Our rich reports provide the Super Retail team with:

  • real time drivers of competitiveness and and competitiveness
  • opportunities for margin enhancement
  • drivers of change from week to week
  • real time alerts on competitive price changes for key products

We collect entire product ranges to identify gaps

We also collect the entire product and price range for each competitor to drive the Assortment Optimisation dashboard, that allows the team to compare their range to the market in order to identify product gaps and be alerted about new brands and products that are entering the market.

Dashboard allowing big picture view

Our Group reporting dashboard also allows aggregate information across their business units in Australia and New Zealand to be rolled up into a single report that is used by senior management to make strategic decisions around price and promotional strategy.

Client results

Using our solutions, Super Retail Group have created a single source of truth across the organisation as a foundation for their pricing transformation strategy. The pricing strategy has been a key pillar of Super Retail Group’s continued strong performance.

  • 23% Record LFL sales growth
  • 80% EBIT growth
  • 20% Record LFL sales growth

"We were looking to accelerate our sales efforts and access new markets. With Shopgrok we got all that plus a ton of flexibility and new insights."

Mathias Gregory Supercheap Auto

More success stories

Get serious about pricing

Pricing is the #1 driver of profitability in any retail business, but most retailers leave it to gut feel and a remarkably incomplete picture of current market prices. Talk to us about how we can help you devise defensible long term pricing strategies.

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