Super Retail Group is one of Australasia’s Top 10 retailers and is listed on the Australian Stock Exchange. It comprises four well known Australian retail brands: Supercheap Auto, BCF, Rebel Sport and Macpac
In 2019, there was growing concern around increased price and promotional intensity in the market, and Super Retail Group needed to better align their pricing strategy to their customer base. Their existing analytics tools did not provide accurate and complete information about their current price competitiveness to allow them to benchmark themselves and measure success against their pricing strategy.
Super Retail Group has over 100 users across their four business units using the ShopGrok Insights Price Optimisation and Assortment Optimisation solutions.
We track over 50 retailers against the Super Retail product range to provide the team with a comprehensive price index on a daily basis
The price index uses super retails internal sales volume data to weight the index according to the importance of each product.
Our rich reports provide the Super Retail team with:
We also collect the entire product and price range for each competitor to drive the Assortment Optimisation dashboard, that allows the team to compare their range to the market in order to identify product gaps and be alerted about new brands and products that are entering the market.
Our Group reporting dashboard also allows aggregate information across their business units in Australia and New Zealand to be rolled up into a single report that is used by senior management to make strategic decisions around price and promotional strategy.
Using our solutions, Super Retail Group have created a single source of truth across the organisation as a foundation for their pricing transformation strategy. The pricing strategy has been a key pillar of Super Retail Group’s continued strong performance.
"We were looking to accelerate our sales efforts and access new markets. With Shopgrok we got all that plus a ton of flexibility and new insights."
Mathias Gregory Supercheap Auto
Pricing is the #1 driver of profitability in any retail business, but most retailers leave it to gut feel and a remarkably incomplete picture of current market prices. Talk to us about how we can help you devise defensible long term pricing strategies.Request demo